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Tuesday, January 17, 2006
Crisis on Infinte Plugs
Get ready folks because today there's not just one story on DC’s plans for Infinite Crisis and beyond but two! One is an article about DC's plans in general for their superehero comics after the One Year Later jump and the other is an interview with Marv Wolfman about continuing the story he wrote in 1986.
I used to write about the direction DC was going a lot on this blog. Looking back I don’t think I needed to write so many posts on the subject but I do think the one found on the sidebar (entitled "Young, Snotty and Blogging") is pretty good. Because I had so many questions about what DC was doing I was glad to speak to VP-Executive Editor Dan DiDio about his editorial reign.
What I found the most interesting is that while many publishers in the comic book world are looking towards collected editions and bookstores for successes, DiDio has set his sights on the Direct Market. He talked about wanting fans to be excited when they get their comics on Wednesday and he praised the periodical nature of comic books. It's a specific type of reader DC is targeting here but it seems to have paid off. It's a reader who would have had an interest in DC Comics anyway but by creating all this high drama in the books that dependable superhero comic book reader has been energized by these comics beyond the books past administrations at DC have published.
Many comic creators and publishers are thinking of different ways to get their books out either with working with the system that Diamond Distributors owns or by going through different routes. On the opposite end we have DC, a company that doesn't face many challenges in the Direct Market, taking advantage of the position the position they have and fanbase they have built. What will this mean as things calm down in the DC Universe (DiDio has said that there aren't any plans for more big crossovers after the OYL)? What happens when DC reaches out to a different audience, such as with the Identity Crisis hardcover that has Brad Melzter's name on the cover be as big as the title and is being pushed hard in bookstores? I don't know but it might be fun to find out.
Permanent Link: 1:13 PM |
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