|
|
 |
 |
|
Tuesday, April 08, 2008
A quick thought, probably a dumb one
While reading Laura Hudson's article on Marvel's viral marketing I thought of something. It's cool to see Marvel branching out and everything. I just wish that instead of using these innovations, innovations for Marvel that is, to sell a book that is going to be a blockbuster no matter what they could use this strategy towards marketing lower selling titles.
I know that's somewhat wishful thinking on my behalf. If someone at the promotions department is going to pitch new ways to sell comics it might as well be in the service of a sure fire hit. To attach these new ideas to a slower seller might be too much for some in the company to swallow. But with MySpace videos you can reach a whole different audience. I would rather those people be sold X-Men: First Class than Secret Invasion.
I know the SI plotline lends itself to these kind of mysteries that viral marketing thrives on. It would be a bit odd if a young girl is complaining about her brother acting crazy and then suddenly Silver Age Warren Worthington III comes flying through the window. And hey, I'm all for Ivan Brandon getting Marvel work. But still, when I see Gerry Gladstone from Midtown Comics say "It's selling like hotcakes" I get a bit irked and say to myself "it would have sold like hotcakes anyway." Ah well, no biggie.
Permanent Link: 4:25 PM |
0 comments
Comments:
-- Home
|
|
